Instagram Expands TV App with Long-Form, Live Content, and New Viewing Features
Instagram is expanding its TV app to Samsung TVs, following earlier launches on Amazon Fire TV and Google TV, aiming to enhance living-room viewing. The platform is testing horizontal videos, long-form content, episodic series, and live creator experiences to make TV viewing more social and engaging. New features include support for Stories, personalized content channels, and phone-to-TV casting, allowing users to switch between multiple accounts and discover tailored recommendations.