Apple Plans Multi-Day Product Launch Including iPhone 17e and Updated iPads

Apple is preparing a series of product announcements starting Monday, March 2, 2026, culminating in a media event on March 4 in New York, London, and Shanghai. Expected launches include the iPhone 17e, updated iPads such as the base 11th-generation model and iPad Air, and new MacBooks. Unlike traditional keynotes, Apple plans a staggered release with press releases, videos, and briefings over several days, signaling a shift in its product launch approach.