Epsilon Leaders Explain AI-Driven Real-Time Personalization in Marketing

Epsilon leaders Myron Sojka and Pratik Nath discuss how AI is transforming marketing by enabling precise, real-time personalization through extensive data analysis and automation. Their Epsilon People Cloud platform processes thousands of consumer attributes and billions of daily signals to deliver contextually relevant messages, shifting focus from mass reach to moment-perfect engagement. AI-driven automation reduces manual tasks, allowing marketers to focus on crafting tailored experiences amid rapidly changing consumer behaviors and expectations.