Asus Announces End of Smartphone Production to Focus on Artificial Intelligence

Asus has confirmed it will cease producing new smartphones starting in 2026, ending updates to its ROG Phone and ZenFone series. The company plans to shift focus toward artificial intelligence, investing in AI-powered hardware such as commercial PCs, robotics, and AI servers. Asus cited rising production costs and a strategic pivot to AI-driven technologies as reasons for exiting the competitive smartphone market. Existing device users will continue to receive updates and support.