Zorcha Offers Free Core Instagram DM Automation to All Users
Zorcha, a Meta-verified Instagram DM automation platform, has made its core automation features free for all users. Previously limited to paid software, this move allows creators, entrepreneurs, and small businesses to automate unlimited Instagram conversations at no cost via Meta's official API. CEO Archit Mehrotra highlighted that this aims to remove barriers and support creators in growing their audience. Zorcha plans to expand its offerings to include AI-powered chats, content scheduling, and lead generation tools, serving as a comprehensive platform for Instagram growth.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 34/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 8 Aug, 06:45 am. Other outlets followed.
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