Apple Music Reveals New Sound-Inspired Visual Identity and Logo Redesign
Apple Music has unveiled a redesigned visual identity centered on translating sound into physical visuals using liquid, light, and glass-inspired motion. The new logo and wordmark were created by playing audio frequencies through a transducer beneath mineral oil, capturing the resulting waves and ripples without computer animation. Developed with music producer Fred and NEST Acoustics, the branding features a bolder, lowercase SF Pro typeface and will be rolled out across Apple Music’s app, marketing, and original content starting with the iOS 17.2 update.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (69/100). Lens Score 34/100.
Outlets measured: deccanherald, hindustantimes, thehindu. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thehindu broke this story on 22 Oct, 05:59 am. Other outlets followed.