Apple Launches New Device Leasing Program Amid Rising Product Costs
Apple is launching a new leasing program called Apple Upgrade in the US on July 28, replacing the iPhone Upgrade Program for new sign-ups. The program allows customers to lease most iPhones, iPads, Macs, and Apple Watches with terms of 24 to 36 months, offering options to return, upgrade, or buy the device at term end. Unlike the previous plan, AppleCare is not included. This launch coincides with rising component costs and anticipated price increases for some Apple products, including the upcoming iPhone 18 Pro.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 37/100.
Outlets measured: hindustantimes, news18, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 26 Jul, 01:21 pm. Other outlets followed.