ADA Uses AI and Data to Personalize Retail and Enterprise Experiences Globally
ADA, a data and AI-experience platform, leverages over 20 years of customer data and proprietary models to personalize retail and enterprise experiences for 1,500 global clients across 34 markets. CEO Srinivas Gattamneni highlights AI's role in tailoring pricing, product visibility, and decision-making, emphasizing trust and data consolidation as key to scaling AI-driven business growth. ADA operates on an outcome-based model, focusing on integrating AI across enterprises to enhance customer interactions and maximize ROI.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 24/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 8 Sept, 07:00 am. Other outlets followed.