Instagram Tests 90-Minute Long-Form Video Feature to Compete with YouTube
Meta's Instagram is testing a new feature called 'Features' that allows content creators to post horizontal, long-form videos up to 90 minutes. Announced by Instagram chief Adam Mosseri, this move aims to compete with YouTube's dominance in long-form content. The feature will initially be tested in the US, with plans to expand based on user feedback. Unlike YouTube, Instagram currently does not share ad revenue with creators but offers monetization through subscriptions and brand collaborations. This development follows Instagram's recent launch of a dedicated Apple TV app.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (56/100). Lens Score 35/100.
Outlets measured: thehindu, deccanherald. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–62/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
deccanherald broke this story on 29 Oct, 08:29 am. Other outlets followed.
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