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Google Revises EU Spam Policy to Address Antitrust Concerns Under Digital Markets Act

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Google Revises EU Spam Policy to Address Antitrust Concerns Under Digital Markets Act

Analysed 28 Aug 2026·4 sources analysed·Norway·Technology
Google Revises EU Spam Policy to Address Antitrust Concerns Under Digital Markets ActPreviousNext

Alphabet's Google updated its spam policy in Europe to address concerns from the European Union that could have led to an antitrust fine under the Digital Markets Act. The policy change targets the practice known as parasite SEO, where third-party pages exploit host site ranking signals. From August 30, manual demotions of sites under this policy will no longer apply within the European Economic Area, including the EU countries, Iceland, Norway, and Liechtenstein. The policy remains unchanged outside this region. The European Commission will monitor compliance with the revised policy.

Sentiment
52%
TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 49/100.

Outlets measured: timesnow, economictimes. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 28 Aug 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Neutral (52/100)

Sentiment was consistent across outlets (50–50/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

economictimes broke this story on 28 Aug, 05:43 am. Other outlets followed.

28 Aug, 05:43 am2 sources · 31 min28 Aug, 06:14 am
  1. 1
AI analysis by the TBN Bias Engine · beat methodology byAshwin Alsi· Technology Editor· editorial standards byOjas Kale
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economictimes28 Aug, 05:43 am
Google spam policy: Google changes spam policy in EU to avert antitrust fine
  • 2
    timesnow28 Aug, 06:14 am
    Google Changes EU Spam Policy To Avoid Potential Antitrust Fine
  • Who's involved

    Institutions and figures named across source coverage.

    Government
    European UnionEuropean Commission
    Corporate
    Alphabet's GoogleGoogle

    Story context

    Category
    Tech
    Location
    Norway
    Sources analysed
    4
    Last analysed
    28 Aug 2026
    Key entities
    SpammingGoogleEuropean UnionCompetition lawEuropeDigital Markets ActEuropean Economic AreaEuropean CommissionNorwayLiechtensteinIcelandNews media