Apple Launches iPhone 18 Pro, Pro Max, and Foldable Duo; Pre-Orders Begin September 12 in India
Apple launched its iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable, the iPhone Duo, with pre-orders starting September 12 in India and sales from September 18. The iPhone Duo is notably priced higher than the Pro models, with the 256GB variant starting at Rs 2,99,900. The standard iPhone 18 was absent from the launch, with reports suggesting a possible release in early 2027. Indian retailers like Reliance Digital are offering pre-booking and cashback deals, while local shops have begun offering cosmetic upgrades to older models mimicking the new iPhone 18 Pro's look.
First-hand measurement across 15 sources
We measured how 15 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (50/100). Lens Score 32/100.
Outlets measured: mint, mint, timesnow, economictimes, news18, timesnow, thefinancialexpress, indiatvnews, and 7 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 11 Sept, 08:53 am. Other outlets followed.