Zoho Launches Arattai for Business Messaging and Integration Platform
Zoho has launched Arattai for Business, a messaging app enabling businesses to communicate with customers and employees, featuring end-to-end encryption and data ownership. Alongside, Zoho introduced the Arattai Business Platform to integrate business software, offered free to government and public services like Railways. The platform also provides free messaging allowances to healthcare and educational institutions. This launch follows Meta's new charges for WhatsApp Business, though Zoho has not yet announced commercial pricing for other users.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 38/100.
Outlets measured: mint, indiatoday. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatoday broke this story on 2 Oct, 06:50 am. Other outlets followed.