Instagram Tests 90-Minute Horizontal Videos to Expand Long-Form Content
Instagram is testing a new feature called Features that allows select creators in the US and Brazil to upload horizontal videos up to 90 minutes long. This format aims to support long-form content such as podcasts, comedy shows, and interviews, complementing Instagram's short-form Reels. Users can watch clips on Reels and seamlessly continue to the full video within the platform. Instagram plans to expand this feature to its TV app and recommends videos through Explore, positioning itself to compete with YouTube and other streaming services.
First-hand measurement across 11 sources
We measured how 11 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (56/100). Lens Score 38/100.
Outlets measured: mint, ndtv, hindustantimes, economictimes, news18, republicworld, moneycontrol, timesnow, and 3 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–65/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 26 Oct, 06:33 pm. Other outlets followed.