Instagram Tests 90-Minute Long-Form Videos to Expand Content Offerings
Instagram is testing a new feature called Features that allows select creators in the US to upload long-form horizontal videos up to 90 minutes. This format aims to complement short-form Reels by enabling users to watch full episodes of podcasts, comedy specials, and other content directly on the platform. The feature is being trialed with creators in Brazil and the US, with plans to expand and integrate viewing on Instagram's TV app across devices like Apple TV and Samsung TVs. Instagram seeks to broaden its entertainment offerings and compete with platforms like YouTube.
First-hand measurement across 5 sources
We measured how 5 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (57/100). Lens Score 38/100.
Outlets measured: moneycontrol, timesnow, economictimes, news18, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (55–65/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 26 Oct, 06:33 pm. Other outlets followed.