Instagram Tests New 90-Minute Horizontal Video Format 'Features' for Creators
Instagram is testing a new video format called Features, allowing creators to upload horizontal videos up to 90 minutes long. Initially available to select creators in the US and Brazil, this format aims to complement Instagram's short-form Reels by enabling longer content like podcasts and comedy specials. Features will be accessible on mobile and Instagram's TV apps, expanding the platform's entertainment offerings and helping creators reach wider audiences through linked short and long videos.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (58/100). Lens Score 38/100.
Outlets measured: news18, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (55–65/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 26 Oct, 06:33 pm. Other outlets followed.
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