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OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for Online Shopping

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  3. Technology

OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for Online Shopping

Analysed 2 Oct 2026·5 sources analysed·Technology
OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for Online ShoppingPreviousNext

OpenAI has introduced a virtual try-on feature in ChatGPT that allows users to upload a selfie or full-body photo to see how clothes and accessories might look on them before purchasing. Powered by the ChatGPT Images 2.5 model, this tool offers improved lighting, textures, and faster image generation. Alongside this, a Favorites feature lets users save products for later viewing. Users can also upload images of items or celebrity outfits to find similar products or create complete looks, enhancing online shopping experiences.

Sentiment
66%
TBN's observations

First-hand measurement across 5 sources

We measured how 5 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (66/100). Lens Score 35/100.

Outlets measured: oneindia, freepressjournal, timesnow, firstpost, indiatoday. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 5 sources · Published under editorial oversight by The Balanced News
Analysed 2 Oct 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (66/100)

Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

indiatoday broke this story on 2 Oct, 03:06 am. Other outlets followed.

2 Oct, 03:06 am5 sources · 7 h2 Oct, 09:56 am
AI analysis by the TBN Bias Engine · beat methodology byAshwin Alsi· Technology Editor· editorial standards byOjas Kale
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  1. 1
    indiatoday2 Oct, 03:06 am
    ChatGPT will now let you try on clothes virtually
  2. 2
    firstpost2 Oct, 05:24 am
    ChatGPT can now let you virtually try on outfits before you hit buy: How does it work?
  3. 3
    timesnow2 Oct, 08:37 am
    ChatGPT Can Now Let You Try Clothes Virtually Before You Buy, Here Is How
  4. 4
    freepressjournal2 Oct, 09:32 am
    ChatGPT Introduces Virtual Try-On Feature To See How Clothes Look On You Before You Buy: Here's How To Use It
  5. 5
    oneindia2 Oct, 09:56 am
    Want To Try Clothes Before Buying? ChatGPT's New Virtual Try-On Feature Can Help

Who's involved

Institutions and figures named across source coverage.

Corporate
OpenAI

Story context

Category
Tech
Sources analysed
5
Last analysed
2 Oct 2026
Key entities
ChatGPTOpenAIArtificial intelligenceSelfieLatency (engineering)GoogleMobile appOnline shoppingStartup companyPinterestChatbotWeb browser