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OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for Shopping

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  3. Technology

OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for Shopping

Analysed 2 Oct 2026·2 sources analysed·Technology
OpenAI Adds Virtual Try-On and Favorites Features to ChatGPT for ShoppingPreviousNext

OpenAI has introduced new features in ChatGPT to enhance online shopping, including a virtual try-on tool that lets users upload selfies or full-body photos to see how clothes and accessories might look on them. Powered by the ChatGPT Images 2.5 model, this feature offers improved image quality and responsiveness. Additionally, a Favorites option allows users to save products for later viewing. ChatGPT can also help users find items matching a described style or identify celebrity outfits available for purchase.

Sentiment
65%
TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (65/100). Lens Score 35/100.

Outlets measured: firstpost, indiatoday. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 2 Oct 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (65/100)

Sentiment was consistent across outlets (65–65/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

indiatoday broke this story on 2 Oct, 03:06 am. Other outlets followed.

2 Oct, 03:06 am2 sources · 2 h2 Oct, 05:24 am
  1. 1
AI analysis by the TBN Bias Engine · beat methodology byAshwin Alsi· Technology Editor· editorial standards byOjas Kale
← Previous
EC-Council Releases ADG 2.0 Framework Amid Global AI Governance Debates
Next →
Yudiz Solutions and CricTracker Launch AI-Based News and Entertainment Platform Fanziz
indiatoday2 Oct, 03:06 am
ChatGPT will now let you try on clothes virtually
  • 2
    firstpost2 Oct, 05:24 am
    ChatGPT can now let you virtually try on outfits before you hit buy: How does it work?
  • Who's involved

    Institutions and figures named across source coverage.

    Corporate
    OpenAI

    Story context

    Category
    Tech
    Sources analysed
    2
    Last analysed
    2 Oct 2026
    Key entities
    ChatGPTOpenAIArtificial intelligenceSelfieLatency (engineering)GoogleChatbotMobile appOnline shoppingWeb browserCelebrityStartup company