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Murf AI Launches Falcon 2 Voice Model Competing with OpenAI at Lower Cost

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Murf AI Launches Falcon 2 Voice Model Competing with OpenAI at Lower Cost

Analysed 19 Aug 2026·4 sources analysed·Bangalore, India·Technology
Murf AI Launches Falcon 2 Voice Model Competing with OpenAI at Lower CostNext

Bangalore-based startup Murf AI has launched Falcon 2, a text-to-speech model offering human-like voices at a lower cost of $0.01 per generated minute and faster response times under 100 milliseconds. Publicly available since August 20, Falcon 2 has outperformed some offerings from OpenAI and ElevenLabs in independent benchmarks. Targeting enterprise clients such as call centers, banks, and airlines, the model supports over 150 voices in 35 languages and aims to provide cost-effective, real-time voice AI solutions.

Sentiment
75%
TBN's observations

First-hand measurement across 3 sources

We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 49/100.

Outlets measured: economictimes, economictimes, moneycontrol. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 3 sources · Published under editorial oversight by The Balanced News
Analysed 19 Aug 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (75/100)

Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

moneycontrol broke this story on 19 Aug, 01:10 pm. Other outlets followed.

19 Aug, 01:10 pm3 sources · 4 h19 Aug, 05:03 pm
AI analysis by the TBN Bias Engine · beat methodology byAshwin Alsi· Technology Editor· editorial standards byOjas Kale
Next →
Gujarat Seeks Technology Investments from Micron, Google, and Perplexity AI Ahead of Summit
  1. 1
    moneycontrol19 Aug, 01:10 pm
    Bengaluru startup Murf AI takes on OpenAI, ElevenLabs with Falcon 2 voice model at one-fifth the cost- Moneycontrol.com
  2. 2
    economictimes19 Aug, 04:49 pm
    India startup aims to compete with OpenAI in crowded voice arena
  3. 3
    economictimes19 Aug, 05:03 pm
    India startup aims to compete with OpenAI in crowded voice arena

Who's involved

Institutions and figures named across source coverage.

Corporate
Air France-KLMVMwareNestle Société AnonymeHoneywell International IncorporatedNestle SACisco Systems IncorporatedPfizer IncorporatedElevenLabs Inc.Murf AIOpenAI

Story context

Category
Tech
Location
Bangalore, India
Sources analysed
4
Last analysed
19 Aug 2026
Key entities
Speech synthesisOpenAIStartup companyArtificial intelligenceElevenLabsBenchmark (computing)Call centreAPIReal-time computingCiscoIIT KharagpurChatbot