Apple-owned Beats launches Beats 360 headphones with interchangeable cushions in India
Apple-owned Beats has launched the Beats 360, its first over-ear headphones with interchangeable ear and headband cushions, in India at Rs 42,900. The headphones feature Active Noise Cancellation, an IPX4 rating for sweat and water resistance, up to 32 hours of battery life, and support personalised Spatial Audio with Dolby Atmos. Available in four colours, the Beats 360 include Performance Knit cushions with additional kits sold separately. They offer compatibility with both iOS and Android devices and will be available in stores from September 24.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 33/100.
Outlets measured: businessstandard, hindustantimes, moneycontrol, indiatoday. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–55/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatoday broke this story on 23 Sept, 02:40 am. Other outlets followed.