X Tests Video Kickstart Bonus Offering Rs 2.85 Lakh for 15 Videos in 30 Days
X, the social media platform owned by Elon Musk, is testing the Video Kickstart Bonus programme, offering selected creators a fixed payment of 3,000 (approximately Rs 2.85 lakh) for posting at least 15 original vertical videos under three minutes across 15 different days within 30 days. Invitations are limited, and eligibility criteria are undisclosed. Videos previously shared elsewhere are allowed if watermark-free. The bonus is independent of views or engagement, aiming to encourage regular video content on the platform.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (50/100). Lens Score 34/100.
Outlets measured: moneycontrol, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–50/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 19 Oct, 06:59 am. Other outlets followed.