ITC Completes Century Pulp and Paper Acquisition, Expands Paper Business Capacity
ITC has completed the Rs 3,498-crore acquisition of Century Pulp and Paper (CPP), making it India's largest integrated paperboards and paper business. ITC Chairman Sanjiv Puri described the deal as a 'defining milestone' that increases the company's paper capacity by over 50% to 1.5 million metric tonnes. The acquisition strengthens ITC's presence in northern India and enhances access to raw materials and customers. Puri welcomed CPP employees, emphasizing shared commitments to innovation, competitiveness, and sustainable value creation amid growing demand for sustainable packaging.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (74/100). Lens Score 42/100.
Outlets measured: economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (74–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 3 Aug, 12:47 pm. Other outlets followed.
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