Century Plyboards Launches 10-Year Warranty Covering Plywood and Furniture Costs
Century Plyboards has introduced 'Total Cover,' a pioneering 10-year warranty in India that reimburses customers for defective plywood and associated furniture costs, including labour, adhesives, and transportation. Customers can register purchases online and claim through a digital portal. Backed by a campaign featuring Aamir Khan, the company aims to boost consumer confidence and targets a revenue of Rs 12,000 crore by 2030-31. Century Plyboards also plans to expand manufacturing with new facilities in Hoshiarpur, Uttar Pradesh, and Odisha.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 34/100.
Outlets measured: economictimes, news18, indiatvnews. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatvnews broke this story on 3 Aug, 01:56 pm. Other outlets followed.