FSSAI Issues Notices to Food Brands Over Misleading Health Claims in Ads
The Food Safety and Standards Authority of India (FSSAI) has issued notices to multiple food and beverage brands for misleading health claims such as 'healthy', 'no added sugar', and '100% natural'. Data from the Advertising Standards Council of India (ASCI) shows that about 85 of 158 digital ads flagged between January and June violated advertising norms. Some brands, including The Whole Truth, have revised labels following these notices. Experts note that clearer regulations may promote genuine innovation amid rapid growth in the health food market.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (60/100). Lens Score 53/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (57–62/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 21 Jul, 07:19 pm. Other outlets followed.