Century Plyboards Launches 10-Year Comprehensive Warranty, Plans Rs 2,500 Crore Investment
Century Plyboards has launched 'Total Cover,' a first-of-its-kind 10-year warranty in India covering not only plywood defects but also associated furniture costs including laminates, adhesives, labour, and transportation. Customers can register online and claim reimbursements after technical inspections. The company plans to invest Rs 2,500-2,700 crore over five years to expand capacity in existing and new plants in Punjab, Uttar Pradesh, and Odisha, aiming to double revenue to Rs 12,000 crore by 2031. The initiative is supported by a campaign featuring Aamir Khan.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 34/100.
Outlets measured: economictimes, news18, indiatvnews. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatvnews broke this story on 3 Aug, 01:56 pm. Other outlets followed.