India's Service Distribution Evolves Through Local Trust Networks Beyond Retail
India's service economy faces challenges in delivering real-world services due to diverse micro-markets with varying infrastructure and trust dynamics. While digital platforms have improved discovery and transactions, last-mile distribution relies heavily on trusted local networks. Industries like FMCG, assisted commerce, and banking have adapted by integrating with neighborhood retailers and local agents. This shift emphasizes relevance within local ecosystems, especially in sectors like protection and incident response, where timely accessibility shapes customer experience.