Viral 'Pheromone-Maxxing' Trend Sees Men Skipping Showers Before Dates
A viral dating trend called "pheromone-maxxing" involves young men skipping showers and deodorant before dates, believing natural body odor increases attraction. The practice, popularized on social media platforms like TikTok and X, is linked to the broader "looksmaxxing" movement. While some followers adopt extreme measures, experts say scientific evidence on human pheromones influencing attraction remains inconclusive. Coverage highlights both the trend's popularity and skepticism about its hygiene implications.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is negative (26/100). Lens Score 25/100.
Outlets measured: timesnow, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (15–38/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 30 Aug, 06:44 am. Other outlets followed.