Nico Digital Manages Communications for Kolkata's Durga Puja and Dussehra Celebrations
Nico Digital partnered with Salt Lake Sanskritik Sansad to manage integrated communications for Kolkata's six-day Durga Puja and Dussehra celebrations at Central Park, Salt Lake, held from October 15 to 20. The agency coordinated media outreach, stakeholder communication, and event storytelling, supporting over 70 lakh visitors and featuring the team behind the upcoming film Ramayana. Their efforts included pre-event promotion, on-ground media facilitation, and post-event amplification, resulting in coverage by 100 media personnel and over 150 stories across platforms.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 48/100.
Outlets measured: businessstandard, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (70–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 28 Oct, 04:54 am. Other outlets followed.