Durex Pakistan Faces Criticism Over Ad Referencing Obsession Film's Consent Themes
Durex Pakistan faced online backlash after an Instagram ad referencing the horror film Obsession was criticized for trivializing the film's themes of consent and unhealthy obsession. The ad featured a condom alongside imagery from the film with the tagline "Make her obsessed with you," prompting accusations of promoting non-consensual sex. Obsession, a box office success, explores toxic relationships and loss of agency, leading critics to argue the ad overlooked these serious issues.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 5%, Centre 93%, Right 2%). Overall sentiment is negative (28/100). Lens Score 30/100 — low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- indiatoday— balanced framing, negative sentiment
- hindustantimes— balanced framing, negative sentiment
AI Analysis
The articles primarily present perspectives focused on social and ethical concerns regarding consent and marketing responsibility. They highlight public criticism without aligning with political ideologies, emphasizing cultural sensitivity and consumer reactions. The coverage reflects societal debates on consent and media representation rather than partisan viewpoints.
The overall sentiment in the articles is negative, centered on public disapproval of the advertisement's perceived insensitivity. The tone conveys concern and disappointment regarding the trivialization of serious themes from the film. While factual, the coverage underscores the backlash and ethical questions raised by the ad campaign.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.