Bengali Family's Festive Rickshaw Ride Video Praised by Sanjiv Goenka
A viral video shows Bengali family Abhishek Mukherjee, his wife, and son enjoying a rickshaw ride during Durga Puja celebrations in Kolkata. The clip features them singing the song 'Dugga Ma Asche' amid festive lights, capturing a candid moment of joy. Industrialist Sanjiv Goenka, chairman of the RP-Sanjiv Goenka Group and employer of Mukherjee, shared and praised the video for its natural depiction of the festive spirit, which has resonated widely on social media.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 35/100.
Outlets measured: freepressjournal, indiatvnews. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatvnews broke this story on 23 Oct, 09:02 am. Other outlets followed.