Retired Major Sambyal's Instagram Subscription Sparks Online Debate Over Monetization
Retired Major Rishabh Singh Sambyal, former Aide-de-Camp to President Droupadi Murmu, has launched a paid Instagram subscription offering exclusive content, badges, and interactive sessions. Subscription fees range from ₹180 to ₹199 monthly, with over 1,200 subscribers reported. His earnings could reach up to ₹37.5 lakh annually before deductions. The move sparked online debate, with some viewing it as inappropriate for a former military officer, while others support his right to monetize his audience post-retirement. Sambyal described it as a new way to serve.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 34/100.
Outlets measured: mint, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 15 Sept, 08:06 am. Other outlets followed.