Giva Withdraws Raksha Bandhan Ad After Criticism Over Kriti Sanon's Outfit
The Raksha Bandhan ad by jewellery brand Giva featuring Kriti Sanon faced criticism for the actress's outfit, notably from BJP MP Kangana Ranaut, who called it inappropriate. Kriti Sanon defended the ad, emphasizing cultural sentiment over attire. Giva withdrew the ad and apologized, highlighting the growing sensitivity brands face on social media. The debate reflects broader tensions over tradition, modernity, and the impact of public opinion on advertising choices in India.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 50%, Centre 50%, Right 0%). Overall sentiment is neutral (42/100). Lens Score 26/100.
Outlets measured: mint, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
All 1 outlets scored close to centre on political lean. The real divergence here is in emphasis, not lean — compare the headlines below to see how each outlet chose to frame the same facts.
Sentiment was consistent across outlets (35–48/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 1 Sept, 01:22 pm. Other outlets followed.