Sports journalism in India is passionate but often biased. Regional outlets favor local teams, some journalists have player favorites, and controversial decisions get wildly different coverage. The Balanced News aggregates 50+ sports sources and uses AI to show you how the same story is framed differently - whether it's an IPL controversy, a football transfer rumor, or an Olympic medal moment.
Indian sports media has a cricket problem — not because cricket gets too much coverage, but because everything else gets too little. India participates in over 30 Olympic sports, has professional leagues in football (ISL), kabaddi (PKL), hockey, badminton, and wrestling, and Indian athletes compete globally in tennis, boxing, shooting, and athletics. Yet sports coverage in most Indian media is 70-80% cricket.
This coverage imbalance has real consequences. Athletes in non-cricket sports struggle for sponsorships partly because media attention drives brand deals. Young athletes in smaller sports lack role models in media coverage. Government sports funding decisions are influenced by media attention rather than medal potential.
Even within cricket, coverage bias exists. Men's cricket dominates while women's cricket — despite India's women's team being competitive internationally — receives a fraction of the coverage. Domestic cricket (Ranji Trophy, Vijay Hazare) is underreported compared to international and IPL cricket, despite being the development pipeline for India's national team.
Non-cricket coverage that does exist often appears only during major events — Olympics, Commonwealth Games, Asian Games — creating a boom-bust cycle where athletes are celebrated for two weeks then forgotten for four years. Sustained coverage of training, qualification, and development is rare.
The Balanced News helps sports fans discover coverage beyond cricket by aggregating specialist sports outlets alongside mainstream media. The Lens Score is particularly valuable for sports — it surfaces stories about non-cricket athletes and events that mainstream outlets consistently underreport.
Whether you follow football, kabaddi, hockey, badminton, or Olympic sports, Indian mainstream media's cricket obsession means you're underserved. Our multi-source aggregation with Lens Score helps you find the coverage that exists but gets buried.
Cricket, football, kabaddi, hockey, tennis, badminton - all major Indian sports in one app
See how different outlets frame sports controversies and player stories differently
ESPN, Cricbuzz, Times of India Sports, NDTV Sports and more - all compared
Breaking sports news as it happens during matches and tournaments
Find underreported sports stories that mainstream media ignores
Sports news in Hindi, Marathi, Gujarati, Tamil, Telugu, Bengali, English
An Indian boxer qualifies for the Olympics after winning an Asian championship. This should be headline news, but it competes for space with an IPL mid-season transfer — and in most Indian media, the IPL story wins. On The Balanced News, the Lens Score flags the boxing qualification as underreported because only specialized outlets covered it while mainstream media focused on cricket.
This pattern repeats across sports — hockey league results, kabaddi player developments, badminton tour performances — all covered by specialist outlets but buried by mainstream media's cricket focus. TBN's multi-source aggregation makes this hidden coverage discoverable.